Client Results
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MyBox.health. Healthcare Subscription Platform
New York & New Jersey · Healthcare Membership · Instagram, LinkedIn & Web
The Challenge
MyBox.health is a subscription-based healthcare access membership founded by Dr. Emily J. Kuo, MD, MPH (NYU Langone, Yale School of Public Health). The platform needed to launch from scratch in the competitive NYC and NJ healthcare market, targeting college students, young athletes, and young professionals aged 18–28 with three distinct subscription tiers.
Dr. Kuo needed a complete digital marketing system built from zero: no Instagram presence, no LinkedIn authority, and a website that wasn’t converting visitors into subscribers.
What We Built
- Full homepage redesign with conversion-focused layout
- Instagram account built from scratch with a 4-week launch content calendar
- Dr. Emily’s LinkedIn profile overhauled for authority and lead generation
- Referral and specialist directory page (“the village”)
- Content strategy structured around 3 subscription tiers: College Box, Athlete Box, and Pro Box
- Video content framework: 50% founder-led, 30% Stitch/Reaction, 20% Unboxing
Engagement Details
Client: MyBox.health (EJWK Medical Services)
Founder: Dr. Emily J. Kuo, MD, MPH
Market: New York City & New Jersey
Services: Web Design, Instagram, LinkedIn, Content Strategy
Phase: Active. Launch in Progress
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